Partnership investment brief · No. 02 · Social
Social Channels.
The custom home audience, already gathered.
0.0M+
Total followers
0M+
Weekly views
0%
Women · 25–45
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Homes filmed
01 · The audience
The largest immediate audience in any partnership, already built around custom homes.
Lindy's social presence has been built over the last decade with custom home builders, designers, architects, and the buyers writing the checks. Primary platform is TikTok, where the One-Take Tour format consistently drives viral reach.
Instagram, @paradeofhomesig and @lindy.denny, extends into design and luxury home buyers.
Channels across platforms
One audience. Four surfaces.
Primary · One-Take Tour
TikTok
@lindydenny
1.2M+
Followers
Design & luxury
Instagram
@paradeofhomesig · @lindy.denny
212K+
Followers
Community
Facebook
@paradeofhomesig
25K+
Followers
Long-form · The Show
YouTube
@lindydenny
21.3K+
Followers
02 · Social partnership tiers
Four structures, scaled to the goal.
Own a category, build sustained presence, or activate a single moment. Social partnerships run independently of any show sponsorship.
Tier 01 · Category protection
Exclusive Category
One brand per category, across channels.
$100,000
per season
- 2 dedicated posts per month (24 per season)
- 12 story placements per quarter
- Category exclusivity across Lindy's social channels
- Priority access to event integrations, Parade of Homes, IBS, on-location shoots
- Dedicated Reels, self-shot Reels, and Grid posts at partner direction
Tier 02 · Non-exclusive
Sustained Presence
Consistent visibility across the season.
$60,000
per season
- 1 dedicated post per month (12 per season)
- 5 story placements per quarter
- Standard rates for event integration opportunities
- Non-exclusive, other brands may appear in the same category
Tier 03 · Quarterly focus
Campaign Partner
A focused quarter on a campaign or seasonal launch.
$30,000
per quarter
- 4 dedicated posts over a single quarter
- 3 story placements across the quarter
- Coordinated rollout with one tentpole moment
- Non-exclusive, sized for seasonal campaigns
Tier 04 · Single activation
Launch Bundle
Single-moment activation for launches.
$10,000
per activation
- 1 dedicated Reel (TV-grade production)
- 1 Grid post on Lindy's main feed
- Multi-frame Story series with product callouts and links
- Built for product launches and time-sensitive campaigns
Social partnerships run independently of any show sponsorship.
Let's partner
Own the category.